17 July 2021, IELTS Exam, Writing Task 2, Morning Slot, INDIA

17 July 2021, IELTS Exam, Writing Task 2, Morning Slot, INDIA

Q. More and more people want to buy famous brands of clothes, cars and other products. What are the reasons? Do you think this is a positive or negative outcome?

Nowadays, buying things like cars or clothes from well-known brands is becoming more and more popular with a large number of people. The reasons for this trend will be outlined in the next essay, and, in my opinion, it can have both positive and negative consequences in equal measure.

To begin with, the trend towards major brand products mainly stems from people's beliefs that personal belongings reflect wealth, social status, and appearance. In particular, many people associate clothing and accessories from popular brands such as Nike or Adidas with high quality and fashionable designs. Therefore, these products are more suitable for enhancing people's appearance than smaller brands. In addition, some types of goods, such as luxury brand cars, tend to be overpriced due to their expensive materials or unique characteristics. Consequently, these items are often viewed as a tool for the wealthy to showcase their social status or their wealth.

On the other hand, more people buying well-known brands can bring both advantages and disadvantages to the business world. Countries with well-known brands are more likely to have strong and healthy economies. For example, the United States - home to many big brands like Apple and Microsoft - has been the strongest economic superpower since the late 20th century, in part because their products are popular not only domestically but also internationally. However, the rise of dominant brands can be a factor leading to monopoly as large companies try to dominate and finally destroy smaller competitors in order to maintain their position.

In conclusion, the tendency to consume goods of well-known brands is largely associated with people's perception of personal things, indicating their well-being, social status and appearance. This trend can have both positive and harmful consequences for the business market, and therefore the government must carefully consider it in order to prevent large-scale monopoly.

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